Published in Forbes, May 27, 2011
Written by Michael Schutzler
Thanks to the Internet, even the smallest company can be a multinational. Over two billion people are online and an additional 500 million will connect for the first time this year. Over four billion people have a cell phone with SMS capability and many of them will upgrade to an Internet-enabled smartphone in coming years. Technology has unleashed a global market unconstrained by space, time or travel barriers.
Language is the one material barrier that remains. As technology delivers access to a worldwide arena of talent and customers, effective multilingual communication becomes an essential tool for productivity – and a competitive weapon for those who master it. English is clearly a factor… read more