What is Livemocha all about?
Livemocha is committed to creating a world in which every human being is fluent in multiple languages.
As the world’s largest online language learning community, Livemocha fuses traditional learning methods with online practice and interaction with native language speakers from around the world. Livemocha delivers an unparalleled learning experience that promises conversational fluency. Since launching in 2007, the Livemocha community has grown to over 16 million members from over 195 countries, highlighting the international demand for an engaging and collaborative approach to language learning.
Livemocha was purchased by Rosetta Stone in 2013.
Why is language learning such a big deal right now?
We started Livemocha to address one of the greatest macro economic trends of our time – globalization. Today, more than ever, we live in a connected world. Technology allows us to build real relationships in many countries at once – and that’s creating immense opportunity for those with the right skills. People worldwide need to understand and interface with different cultures in the course of their work and travels. The success of emerging economies and global trade, then, depends on foreign language learning.
According to Goldman Sachs, by 2025, the BRIC economies will account for more than half the GDP of the G6 economies and by 2050, they will be larger than the G6 economies. Immigration and travel have boomed in parallel at unprecedented rates. In 2000, over 95 million people immigrated to other countries. International arrivals are projected to grow from 694 million to 1.6 billion by 2020, with the fastest growth expected in East Asia and the Pacific.
English language learning has skyrocketed globally and especially in the BRIC countries, underscored in some places by government-mandated programs. However, corporations in developing economies cannot rely solely on English to conduct and win business in these emerging economies. As a result, languages such as Spanish, Mandarin Chinese, Portuguese, and Russian are now competitive advantages as well.
Corporate America is also realizing that English alone is no longer enough. According to a recent survey on multilingual talent in the workplace, 33% of Fortune 500 companies will include knowledge of a foreign language as a requirement for employment. But while globalization has us at the mercy of our foreign language skills, legislation and general awareness are still catching up. In the United States today, less than 40% of high school students and 8% of college students are enrolled in the study of a foreign language.
What is Livemocha doing about it?
With commitment and creativity, we can bridge the alarming gap between inadequate preparation of our workforce and the need for language skills in the corporate sector.
Commitment means absolute dedication to creating the possibility of fluency in a second language for every person in the world, regardless of age or socio-economic status. Creativity means using new technologies and distribution methods to erase limits.
Increasing broadband penetration and VOIP adoption makes the internet the most accessible, socially relevant platform for language learning. By opening the market and leveraging the latest trends in social networking, Livemocha connects people across the globe.
At Livemocha, we believe in the power of human potential. Anyone can learn a new language. And not just anyone, but anywhere and anytime. We are dedicated to helping individuals, corporations, libraries and schools remove the barriers to effective communication and cultural exchange.